Bargain hunters beware! Black Friday deals don’t always represent the best possible value and sometimes items can be cheapest during other sale times. Regardless of whether you’re shopping online or braving the crowded stores, it’s important to remember that Black Friday can be addictive – so don’t get caught up in the hype or spend what you can’t afford or don’t need. Just because it’s on offer, NEVER assume it’s the cheapest, and ALWAYS compare prices to ensure what you’re getting is really a bargain. When promoting a discount, such as ‘was £100, now £50’, the ‘was’ price should be the most recent price the item was sold at for 28 consecutive days or more, and not a price that is more than six months old. 1. Know what’s going to be on sale beforehand, it’s easier to check if it’s a good offer or not. Follow retailers on social media and sign up to their mailing lists to keep up to date. 2. Read product reviews before you buy! There’s no point getting a ‘bargain’ on a thing that doesn’t do what you want or is poor quality. 3. Be good to go! Make sure you’re signed in to your shopping account before you start shopping and consider pre-entering your payment details and shipping details and saving them to your account so you can complete purchases quickly. Websites can slow or crash and stock can sell quickly, so you’ll want to get in and out as fast as possible. 4. Tech companies do their best to tempt us into buying their latest release, but last year’s models can be more than adequate, and also far more likely to be on sale. 5. If you’ve got a specific thing in mind, make sure you’ve got a list of stockists to go to if the website you’re on crashes. 6. Some websites, including Amazon, let you save items in your cart or create a wishlist.Doing this makes it easy to see when prices drop. You can click in to your list to see whether anything you have your eye on is on offer. 7. If you don’t like crowds, why not try using click and collect services. Pick up your items the following week when the mayhem has subsided! 8. Check the returns policy just in case you regret your Black Friday purchase. Often you can only return non-faulty goods for an exchange or refund if the retailer has a returns policy - almost all shops do, but they’re not required to by law. If what you’ve bought is faulty, that’s a different matter. You have 30 days to reject it and get your money back. So, now you’re armed with your action plan, set your budget and stick to it. Good luck in nabbing the deal of your dreams!